franzcalvo

No Mercy For Robots: Experiment Tests How Humans Relate To Machines
January 28, 2013
http://www.npr.org/blogs/health/2013/01/28/170272582/do-we-treat-our-gadgets-like-they-re-human

rule of reciprocity

Milgram obedience study

“Every culture has a rule of reciprocity, which roughly means, if I do something nice for you, you will do something nice for me,” Stanford professor Clifford Nass says.

What the study demonstrated was that people do in fact obey the rule of reciprocity when it comes to computers. When the first computer was helpful to people, they helped it way more on the boring task than the other computer in the room. They reciprocated.

Christoph Bartneck
http://www.canterbury.ac.nz/ucresearchprofile/Researcher.aspx?researcherid=4375261

Clifford I. Nass
http://comm.stanford.edu/faculty/nass

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